Who is Who: Prof. Giana Eckhardt

Professor Giana Eckhardt teaches “Brand Management” course in MBA “Consumers and Markets” module (Term 1). Check out one of her recent talks about her research on “Share Economy”(video) and the related article Learning to Play in the New “Share Economy” (2013, Harvard Business Review, 7-8, p. 125-129)

She co-authored a book “The Myth of the Ethical Consumer” (2010) which explores if “consumers really care where products come from and how they are made?” and asks if “there [is] such a thing as an ‘ethical consumer’?”

ethical-consumers

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