MBA Tools: Business Model Canvas

The Business Model Canvas is a tool designed to help systematically assess existing businesses or design new business models. The original canvas was created in 2008 (by  A. Osterwalder), since then new canvases for various uses have been generated. A canvas is a good tool to think with and ask the right questions. But you must be mindful of its limitations and shortcomings. For more info see: http://businessmodelhub.com/

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