Selling Shakespeare (#MBA ‘Drama’ session and Branding)

Selling Shakespeare: Lessons for Multinationals

In Bollywood, Shakespeare’s stories have been retold since the dawn of Indian cinema, and become major money-spinners courtesy of movies such as Omkara (Othello) and Haider (Hamlet). In corporate America, his plays have been seized upon by executive training teams [book]. And in China, Shakespeare’s works are being marketed to a new generation of domestic consumers, eager for a taste of historical culture. Author and critic Andrew Dickson goes on a globe-trotting journey to find out how the Bard is still very much in business – and discovers one of the most successful and flexible cultural brands there is.

shakespeare-as-a-brand

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s