Advertising and Brands: A History Lesson

Watch this excellent short documentary  to learn how the legendary ads that launched the VW brand in the US were made.

“Remember Those Great Volkswagen Ads?” explores the transcendent power of advertising to help brands overcome their limitations and—in the case of DDB’s groundbreaking 1960s work for the German automaker—establish an enduring, vibrant image in the hearts and minds of consumers.

 

 

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